Summary: From the experience of forming the economic system based on market relations, it is known that innovation potential and investment are one of the mechanisms that move the system. Particularly, foreign investment is characterized by the fact that the country has a considerable source of capital in the country's economy, the problem of financing, the problem of material security in the process of launching new investment projects in some sectors of the economy and solving other key issues.
In order to address the aforementioned issues in the article, it is necessary to involve foreign capital as much as possible, especially in the region's economy, to make new proposals for investing in foreign investors and to attract the investments based on new innovative projects. This article analyzes the factors influencing the development of entrepreneurial activity, and develops scientifically grounded recommendations and recommendations for raising their innovative potential and investment activity under competitive conditions.
Summary: The concept of sustainable business development applied as a management model can multiply positive achievements resulting from business operations. The main objective of this study is to trace the forms of implementation of sustainable management by business operation levels. In order to achieve this, the nature and importance of sustainable management is revealed. The idea of applying sustainable management features an interdisciplinary and multicultural signature that is associated with economic prosperity, a green lifestyle and the social responsibility of all stakeholders in the business, as well as a wide range of community groups. The paper provides a broad-spectrum analysis of the main forms of sustainable management realisation, namely its operation as a standard with a force equal to national law; as good practice, leading to increased competitiveness of entrepreneurs; as an international agreement made possible by the unity accomplished in the realisation of major projects.
Summary: Businesses are not strangers to the idea of sustainable develop¬ment and systematically adhere to the principles of sustainable management. This invariably includes compliance with the requirements and standards for sustainability reports to be disclosed to shareholders and other stakeholders. This article defines the term "sustainable management" and discusses the requirements and standards for reporting of its implementation and results.