Section I Markets, Management and Innovations in Knowledge Economy Mariyana Bozhinova, Tihomir Lichev, Lyubomira Todorova, Pavlin Pavlov, Kristina Georgieva Modern dimensions of the management of a tourist destination Bulgaria 7 Penka Goranova, Atanaska Reshetkova Measuring consumer satisfaction with an omni-channel experience 39 Milen Mitkov Trends and challenges to motor insurance in the conditions of dynamic economic development 65 Radoslav Yordanov Opportunities to increase the quality of data from online surveys 90 Section II Globalisation, Competitiveness and Cooperation for Intelligent Growth Borislav Borissov, Margarita Bogdanova, Hristo Sirashki, Evelina Parashkevova Territorial division in Bulgaria - Problems and Perspectives 125 Polya Angelova, Margarita Shopova, Tihomir Varbanov, Yordan Mollov, Ivanka Tsvetanova Measuring poverty in Bulgaria: statistical aspects 156 Zoya Ivanova Studying the counterparty risk in industrial enterprises (along the lines of the brewing industry) 187 Michail Chipriyanov, Jadvyga Ciburiene, Galina Chipriyanova, Ivan Marinov, Nadezhda Veselinova, Emil Tsanov Leadership development towards the achievement of the objectives for sustainable development purposes 220 Karina Sarkisyan-Dikova, Borislav Boyanov Åffects of EU enviromental regulations on the international competitiveness of Bulgaria’s chemical industry enterprises 253 Section III Financial Stability, Economic Policies, Regulations and Sustainable Development Ivan Marchevski, Veneta Lyubenova Consumer promotions effects on customer-based brand equity 279 Rossitsa Koleva, Polya Angelova, Galina Zaharieva, Stela Kasabova, Galya Kusheva, Alexandrina Alexandrova Socio-economic development of the Bulgarian Danube Region – trends and prospects 307 Lyubka Ilieva Benefits for tourism enterprises from their ISO 9001 certification 338 Zdravko Lyubenov, Ivaylo Petrov, Diana Eftimova, Hristina Venelinova, Kostadinka Shumanova Challenges to international business in the European Union 370
The development of tourism is related to the need to manage tourist destinations. Tourist business faces issues related to establishing tourists' preferences and identifying their motives. The solutions are related to the consumer behaviour and preferences of the ...
Most consumer brands today are available in both physical and online stores, and marketing specialists are constantly seeking new ways to contact and engage their customers. More and more companies are trying to adapt to the digital world and create multiple channels ...
The present study focuses on the results of a survey on car insurance in Bulgaria carried out in 2018, under project No.6-2018 at the Institute for Scientific Research. The main objective of the survey is to outline the state of the motor insurance market in Bulgaria ...
The emergence and evolution of Internet and related applications have changed many areas of public life. The methods of gathering marketing information have also changed. Less and less often surveys are printed on paper and are conducted in a web environment. The ...
The new territorial division is one of the hottest topics in the country's regional policy. It is not accidental that they call it Pandora's box because regional and local authorities have issues related to Cohesion Policy instruments and their regional impact, which ...
Fighting poverty and social exclusion is among the biggest issues of modern social development and a priority of the social policy at both national and European level. The main goal of this paper is to explore the statistical dimensions of poverty in Bulgaria via ...
The purpose of the present study is to investigate the manifestation of counterparty risk in the operation of Bulgarian breweries and to highlight specific business solutions and practices for its effective management. In this regard, the following tasks are formulated ...
Sustainable development and production, economic growth, employment, infrastructure, sustainable management of natural resources, climate changes, etc., are all issues that require solutions and actions which can be achieved under the management of responsible young ...
The actuality of the study stems from the presence of a limited number of in-depth studies focusing on the effects of the regulations on the international competitiveness of the companies in chemical industry. The aim of this study is to analyze the effects of European ...
The present research paper outlines the effects of consumer promotions. Its subject is the type and frequency of effects of consumer promotions on customer-based brand equity dimensions. The leading role of consumer promotions within the communication mix, both ...
The aim of this research paper is to examine and analyse the trends and prospects in the socio-economic development of the Bulgarian Danube region in the period between 2010 and 2017. The thesis of the paper is that, because of the changes that the socio-economic ...
Globalization and free movement of goods and services put new opportunities for Bulgarian businesses to achieve a competitive advantage based on quality. The study of this problem in the economic practice is especially relevant, considering the predominance of the ...
The technical and economic paradigm of the information age since the beginning of the 21st century has led to new structures and processes in the international business in the European Union. In the economic sense, this is a prerequisite for deepening the division of ...
The "Scientific research" Almanac is a specialised referred scientific edition of the Scientific Research Institute at the Tsenov Academy of Economics Svishtov.
The idea of the Almanac's edition arose during the university's 60th-anniversary celebrations in 1996, inspired by the need of laying the foundations of a qualitatively new scientific edition, where leading researchers in the field of social sciences could publish the outputs from their scientific searches. Since 2002, the Almanac also
The "Scientific Research" Almanac's Editorial Board accepts for reviewing papers that meet the following requirements:
1. Abstract in Bulgarian and English. The abstract should briefly outline the purpose, objectives, thesis and conclusions/outputs. The abstract is an independent part of the paper, which is published in international databases and provides wide publicity of the scientific work
The present study aims at a parallel analysis of investment, and in particular stock exchange activity and government debt, as well as finding a dependency between the dynamics of these processes and highlighting those stock indicators, for which the relationship with the debt dynamics is of greater significance. The study is based on the thesis of presence of a strong influence with inverse dependence of the debt burden on the investment activity. We also maintain the hypothesis that the ...
The entrepreneurial activity can thrive in all spheres and sectors of the economy but tourism sector is of particular importance. Entrepreneurial activity in tourism is determined by the availability of suitable conditions for the development of the tourism business. Thus, the objective of the research is to study empirically the current state of entrepreneurship in the sector of tourism in Bulgaria; to outline the existing problems and the prospects for development of entrepreneurial tourism ...
MODERN DIMENSIONS OF THE MANAGEMENT OF TOURIST DESTINATION BULGARIA
The development of tourism is related to the need to manage tourist destinations. Tourist business faces issues related to establishing tourists' preferences and identifying their motives. The solutions are related to the consumer behaviour and preferences of the tourists, the resources of the region, the attractiveness of the area, the offered complex product and the organisational precision. The objective of the research is to study empirically the state of tourist destination Bulgaria. Then, ...
