Gorcheva, T. International devision of labor and manifacturing specialization in contemporary photovoltaic business 7 Erusalimov, R., Todorovska, N. “Rent versus home” insurance – opportunity to improve the standard of living and provide health-social services in the home environment of people in over working age 57 Parashkevova, E. Methodological aspects of functional analysis in the structure of public administration 95 Stancheva, V. Application of mathematical modelling in customer portfolio management 125 Georgieva, M. Socially responsible branding in the context of the concept of customer relationship management 155
One of the fastest-growing high-tech industries using innovative technologies in the key sector of every economy such as energy and photovoltaic business, in particular, provides a basis for tracing the process of resource restructuring leading to transformations in ...
In recent years, statistics show that the population of Bulgaria is aging. Against the background of a general decrease in the number of the population in Bulgaria, there is an increase in the number of people above working age. The share of citizens falling within the ...
Functional analysis is a tool for improving organizational functioning in the public sector. It is based on analysis in three directions: effectiveness, efficiency and relevance of work processes and functions. A new moment in its implementation is linking the work of ...
“Socially responsible branding” is a relatively new category in contemporary marketing, formed as a result of the integration of the principles of branding with the Corporate Social Responsibility (CSR) ideology, seen as a strategy for achieving sustainable ...
Customer relationship management is one of the main trends in the modern marketing management of business organizations. This is because customers and the value they can generate for the company are essential to the success of any company. The dynamic development of ...
EFFICIENT FISCAL POLICY IN EU'S OPEN ECONOMY
Since the financial crisis in 2008, the EU member states have not been able to reach their pre-crisis GDP growth rates for already seven years (the study was conducted in the beginning of 2015). Most of them face the effects of deflation as a new factor that delays the process of post-crisis recovery. Thus the public debate revolves around the logical questions whether and to what extent a policy of public sector expansion by increasing government spending can change the established trend and ...
HUMAN RESOURCE MANAGEMENT AT “SKF BEARINGS BULGARIA” EAD
The competitive advantages of modern business organizations is no longer considered in relation to their tangible assets but mostly to their intangible assets. Today the emphasis is put on human capital and the effective synchronization thereof with the overall organizational strategy. Numerous studies have concluded that firms with more efficient human resource management systems perform markedly better than their competitors and that their improved organizational performance is due to complex ...
BEHAVIOURAL ECONOMICS: DEVELOPMENT, CONDITION AND PERSPECTIVES
The study examines the place of behavioural economics in the structure of economic science and the practice of state regulating. The thesis that neoclassicism is an appropriate normative approach for analysing human behaviour is defended but the comparative advantages are on the side of behavioural economics in the answers of descriptive, diagnostic, prognostic and perspective issues. It tracks the historical roots, the ideas of behavioural economics for the limited rationality, will and egoism ...